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An Introduction to Pharmacoeconomics

8 Module eBook

Study in your own time

Online Learning

This 8 module eBook has been designed to provide delegates with a step-by-step guide to health economics and the discipline of pharmacoeconomics which is the application of economic theory to the supply and demand for pharmaceutical products.

The decision on whether a treatment is reimbursed is increasingly dependent on data generated from pharmacoeconomic studies so it is crucial for professionals to understand how these studies are performed. This course will ensure delegates understand the fundamentals of healthcare economics before examining various pharmacoeconomic studies such as cost-benefit analysis, cost-effectiveness analysis and cost-utility analysis.

Work through the course at your own pace online, test your knowledge with end of module quizzes and receive a certificate once you've passed the final course quiz. This course is available for individual registrations or can be supplied to a department as a licence for a year.

For more information about our eBook capabilities click on the key features.

  • Learn the fundamental basics of economics, health economics and the discipline of pharmacoeconomics
  • Understand what illness studies are and how to conduct incidence and prevalence studies.
  • Examine Cost-Benefit Analysis and acquire practical tips assign monetary values to health to effectively calculate cost-benefit
  • Gain a complete overview of Cost-Effectiveness Analysis so you know when to use CEA as the preferred method of evaluation
  • Discover how disease management is effective at controlling costs and improving health outcomes
  • Practical advice on economic modelling so you are aware of the advantages and disadvantages of different models
  • Gain awareness of the pharmacoeconomic data needed in the UK to decide whether a treatment is reimbursed by the NHS
  • Understand how the National Institute for Health and Clinical Excellence (NICE) has influenced international bodies regarding cost-effectiveness
  • Manage pharmacoeconomics in the 5 major European markets including Germany, France, Spain and Italy
  • Gain the skills to identify good pharmacoeconomic studies to make informative decisions about a treatment

This course has been designed for those professionals who are new to pharmacoeconomics and/or those who encounter pharmacoeconomic studies on a daily basis and want to further their understanding of the topic.

Keith Evans is a renowned Health Economist with extensive experience in pharmacoeconomics and its impact on product value. A former lecturer turned consultant, Dr Evans now works for Wolters Kluwer Health as a Business Manager, advising pharmaceutical companies on specialist health outcomes. Keith’s previous roles include Director of Health Services Research Unit at the University of Wales, Bangor, and Health Economist for the Ayrshire & Arran Health Board (UK NHS).

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