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A Practical Guide to Business Innovation

5-week online academy | 2 hours per week | Dates TBC for 2020

31 December 2019

Online Academy

In a world that is in a continual state of change, innovation is viewed by many as the single most important factor for the future success of an organisation. Innovation is vital for enhancing efficiency, future growth, competitive differentiation and customer/patient satisfaction. Professionals with innovative skills and competencies hold the knowledge and ability to lead teams, departments and organisations to success.

This 5-week online academy will give you the practical skills to manage future innovation projects, enabling you with frameworks for innovation which can be applied to processes and outputs as well as end products used by patients. The knowledge gained in this course can be applied throughout the whole development cycle including clinical, manufacturing, R&D and regulatory affairs.

The material taught in this course is applicable across all sectors and will provide you with refreshing methods, techniques and ideas to tackle innovation in your pharmaceutical or biotech company.

  • Discover where in your organisation innovation can add value
  • Learn where to start your innovation project
  • Clearly define the problem you are trying to solve
  • Generate new ideas effectively and efficiently
  • Learn how to select the best ideas and deliver them
  • Identify new areas of innovation with more effective questioning of end users
  • Rapidly prototype a product/service to save time and money
  • Discover best practice to integrate others into the innovation process

Rody Vonk

Rody Vonk has been working as an innovation consultant and trainer for over fifteen years. He started his working life as a creative concept developer in advertising agencies. Over the years he moved over to developing marketing and communication concepts and strategies for various companies and projects around the world. Nowadays Rody uses his creative background in developing disruptive ideas and strategies for organizations that get stuck in their daily routine or projects. The learnings from these assignments he uses as examples and as a source of inspiration in his trainings, workshops and presentations on serious creativity and innovation.

This course is aimed at professionals in all areas of pharmaceutical or biotech development looking to develop their innovation skillsets.

PTI online academies are perfect for busy professionals as they require just 2 hours per week of your time, and include an interactive forum for you to ask direct questions about challenges you are facing to expert course leaders.


Modules are released on a weekly basis so you can pace yourself alongside your peers and you will have access to a comprehensive set of assets to support your learning such as video content, quizzes and case studies.

Watch the Online Academy Video