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MBA Pharmaceutical Management

The leading online Master of Business Administration for the pharmaceutical industry from Middlesex University and PTI

Dates for 2019 TBC

Delivered by tutored distance learning

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Induction

The MBA begins with an induction module so that you rapidly familiarise yourself with the learning management system and the learning resources available. The module includes essential exercises to assist in introducing you to the subject, the faculty and your fellow MBA students. This also serves as a re-introduction to the world of academic study and prepares those that have been away from university courses for some time by setting
out the standards expected for study at MBA level.

  • Introductions to faculty and resources
  • Instructions for use of online learning management system
  • Networking with fellow MBA students

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Global Pharmaceutical Industry: Structure, Context & Dynamics
The life sciences industry, which includes pharmaceuticals, medical technology and related sub-sectors, is important both to the global economy and, by enabling healthier and longer lives, to society generally. It is also undergoing a period of far-reaching change as it adapts to its social and technological environments. This module takes an evolutionary view of the industry, allowing us to understand that adaptive process, the development of the industry and the practical implications for those managing that adaptation.
  • Industry Evolution
  • Examining the current structure of the pharmaceutical and broader life sciences industry including looking at the factors that are shaping the industry.
  • New and Emerging Business Models
  • Formulating Strategic Direction
  • Evaluation of the potential strategic direction of the industry looking at implications for firm level strategies and capabilities.

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Finance & Risk Management
This highly topical module looks at the critical issues of finance and risk. Designed to build and enhance the knowledge of students in the management of the major risks in the life sciences industry. In particular this section will: Understand the full range of different sources and methods for financing and raising funds for investment within the pharmaceutical industry Comprehend the risks faced by pharmaceutical companies in relation to drug development Evaluate key concepts in investment appraisal, funding in the life sciences industry and risk management theory Understand current and contemporary issues relevant to finance and investment in the life sciences industry
  • Pharmaceutical industry finance and investment
  • Investment appraisal and capital budgeting
  • Investment feasibility and project valuation
  • Capital structure and the cost of capital
  • Funding using bank loans; bank syndication; credit policy and analysis for bank loans
  • Funding using equity and debt
  • Business risks in drug development

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Business Strategy
This module equips students with a detailed understanding of the key developments in, and thinking derived from, the study of strategy. The contents of the module will: Explore models and theories of strategy and their application by practicing managers in today’s world; Inform students of the key developments in, and thinking derived from, the study of strategy; Critically appraise where and when such models are useful and how to utilise them; Provide fascinating and relevant examples and exercises that illustrate these concepts with the intent of building students capability in strategic thinking and practice
  • What is strategy? An appreciation of strategy
  • Making a start. Purpose, goals and where to start in a messy process
  • External analysis:
  • PESTEL and future thinking
  • Industry lifecycle, competitiveness and profitability
  • Scenario planning
  • Strategic Business Unit Strategy: the market/customer perspective
  • Internal audit: resources and capabilities
  • Generic competitive strategies and value chain analysis
  • Organisational culture:
  • Influence on strategy formulation and implementation
  • Managing strategic change
  • Making strategy happen: measuring performance
  • International strategy

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Executive Leadership
Focusing upon the critical issue of people and their performance in the particular context of the pharmaceutical industry, the module will: Illustrate how the processes of contemporary human resource management support organisational performance; Explore the key elements of the HR cycle resourcing, managing performance, developing and rewarding; Identify areas of overlap between management and leadership and to investigate competences and behaviours associated with management and leadership; Develop leadership behaviours that will enable students to manage performance as well as lead change to improve overall organisational performance
  • Strategic HR management
    • HR strategy and organisational strategy
    • Changing role of HR
    • Organisational & international culture and diversity
    • The pharmaceutical industry context
  • The HR cycle and HR planning
    • Recruitment & selection
    • Motivation, performance and performance management (KPIs & Balanced Scorecard)
    • Training & development
    • Reward and the psychological contract
    • The current and future maritime industry context; ILO, ISM, ISPS etc.
  • Management and leadership
    • Evolution of perspectives on management and leadership
    • Management/leadership styles
    • Key areas of difference
    • Managing teams
    • Relevance to and implications for the pharmaceutical industry, remote and
      e-leadership
  • Leadership and change
    • The change process
    • Obstacles to change
    • Politics and influence
    • Managing structural change
    • Leading change
    • Relevance to and implications for the pharmaceutical industry.
  • Leadership development
    • The ‘war for talent’
    • The learning process
    • Emotional intelligence
    • Reflection and the development process
    • Coaching and mentoring

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Pharmaceutical Operations: NPD to Commercialisation
This module provides an introduction to the key concepts and techniques relevant to different parts of the pharmaceutical value chain and gives students the tools to make a positive strategic difference in their management role. The pharmaceutical industry has a set of unique challenges relating to the development and global commercialisation of its products. This module focuses on these challenges including the globalisation of R&D, protection of patents, licensing, innovation and regulatory issues.
  • Innovation and New Product Development
    • Stages of development from initial concept through to securing regulatory approval
    • Managing development internally and via contract Research Organisations (CROs)
    • Regulatory issues
  • Commercialisation of New Products
    • Typical market and distribution structures
    • The role of licensing
    • Impact of patent expiry
  • Licensing
    • Type and structure of deals
    • Valuation methods

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Marketing Management
Exploring marketing and communication strategies in the context of pharmaceutical organisations, this module will: Equip students with the skills to analyse current marketing strategies and apply appropriate techniques based on insights gained; Develop students’ ability to identify critical actions that enhance profitability; Help you create a communications strategy and plan, a marketing strategy and plan, and to outline the business case for such plans.
  • What is marketing?
  • Research, analysis and planning
  • Establishing a brand
  • Establishing price and placement
  • Communications and public relations strategies
  • Produce, service development and innovation
  • Customers
  • Marketing budgets and return on investment (ROI)
  • Sales development and strategy
  • Pharmaceutical case study

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Business Transformation Project
This module provides students with the means of further developing and integrating the skills and knowledge acquired on the MBA through application to a specific organizational issue or problem. It enables students to demonstrate proficiency in relation to scoping the issue(s)/problems, consideration of appropriate literature, collection and analysis of data, assessing the financial implications, including any cost/benefit analysis for justifying specific recommendations and consideration of implementation issues.