- email:registration@pti-europe.co.uk
- phone:+44 (0) 20 7017 7481
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Pharma Executive Mini-MBA
11 - 15 November 2013 , Radisson Blu Edwardian Grafton
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COMPREHENSIVE TOOLKIT
...of all the core modules and tools
identified on the programme, permanent
record of the key learning pointsPERSONAL PROGRAMME
...throughout the programme participants will build a personal development plan for applying what they have learned when returning to their organisationCASE STUDIES
...participants will work in teams against each other to develop and implement a strategic marketing campaign for different drugs...PRACTICAL STYLE
...industry-based scenarios, group discussions, integrated toolkit
Pharma Executive Mini-MBA
About the Course
This popular, highly interactive and practical executive programme has been specifically designed by experts in business and management development from the pharmaceutical sector. Over the course of five days it will build upon your key management skills and provide you with the intellectual capital needed to excel as a high performance manager in this industry. The ‘Pharma Executive Mini- MBA’ consists of five modules based on the key areas of the MBA that have been especially tailored to develop the optimum management skills required within the pharma sector.
The nature of this programme is practical and hands-on rather than academic. Our expert faculty have unrivaled experience and expertise within their specific sector of the industry and will provide invaluable knowledge and wisdom. Through them, you will explore real-life examples of corporate practices and managerial skills as they share their consulting and business experience and provide a series of helpful, tried and tested frameworks and tools.
The aim of the ‘Pharma Executive Mini-MBA’ however is to harness not just the experiences of our presenters but to interact and share with your fellow delegates to gain insight from others in a similarly senior position within the industry. The programme consistently attracts delegates from high levels within the industry ensuring we bringing together the elite of the pharma world.
What Will You Learn?
Networking
To enhance your experience, this course will include practical exercises and networking activities that will encourage the exchange of ideas and experiences.
As well as expanding your knowledge, you will also have the opportunity to make new business contacts.
Join your faculty and fellow delegates at the end of Day One for a Drinks Reception.
Performance and Knowledge Objectives
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Employing winning strategies and strategic thinking in the pharma Industry |
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Building high performance teams with enhanced leadership skills |
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Improving business, commercial and financial skills to maximise returns on investment |
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Exploring competitive marketing strategies to develop the best margins, profits and revenues |
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Controlling and managing complex commercial relationships to optimise results |
Style of working
The aim of this programme is to be practical and hands-on rather than academic. Pharma cases will be drawn directly from the industry experience of the faculty. These will include a set of pharma accounts and will also work on some of your individual issues. The course will give you an integrated toolkit which you will be able to use to take all your future management activity to a higher level.
The learning process consists of:
- Succinct faculty input
- Group discussion and exercises
- Industry-based scenarios – simulating the full MBA experience
- Resolution of some of your own issues
- Building a personal development and action plan
Dates and Venues
11 Nov 2013 - 15 Nov 2013
Radisson Blu Edwardian Grafton
Companies who have attended in the past
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