"No need to spend 2 years doing a full MBA- This course teaches pharma people to be "business people" and increase awareness of the business environment we work in- a lab, a call centre, an office. I have gained a greater awareness of business environment and strategy and go away more confident to add value to my company's business by being more involved in strategic operations."
"This was an excellent program. The trainer was very knowledgeable and informative. He has a wealth of experience that he was more than willing to share with us"
COMPREHENSIVE TOOLKIT...of all the core modules and tools
identified on the programme, permanent
record of the key learning points
...throughout the programme participants will build a personal development plan for applying what they have learned when returning to their organisation
CASE STUDIES...participants will work in teams against each other to develop and implement a strategic marketing campaign for different drugs...
PRACTICAL STYLE...industry-based scenarios, group discussions, integrated toolkit
Programme Director: Chris Dickin, Independent Cost Reduction Consultant and Financial Trainer
Dr Laura Brown, Independant Training Consultant and Director, MSc Clinical Research, Cardiff University
Malcolm Ross, Founder, Generapharm
Dr John Jolley, Specialist Consultant & Managing Director, Pharma Consult (Europe)
Jan Flynn, Marketing Manager, Rosemont Pharmaceuticals Ltd
This popular, highly interactive and practical executive programme has been specifically designed by experts in business and management development from the pharmaceutical sector. Over the course of five days it will build upon your key management skills and provide you with the intellectual capital needed to excel as a high performance manager in this industry. The ‘Pharma Executive Mini- MBA’ consists of five modules based on the key areas of the MBA that have been especially tailored to develop the optimum management skills required within the pharma sector.
The nature of this programme is practical and hands-on rather than academic. Our expert faculty have unrivaled experience and expertise within their specific sector of the industry and will provide invaluable knowledge and wisdom. Through them, you will explore real-life examples of corporate practices and managerial skills as they share their consulting and business experience and provide a series of helpful, tried and tested frameworks and tools.
The aim of the ‘Pharma Executive Mini-MBA’ however is to harness not just the experiences of our presenters but to interact and share with your fellow delegates to gain insight from others in a similarly senior position within the industry. The programme consistently attracts delegates from high levels within the industry ensuring we bringing together the elite of the pharma world.
To enhance your experience, this course will include practical exercises and networking activities that will encourage the exchange of ideas and experiences.
As well as expanding your knowledge, you will also have the opportunity to make new business contacts.
Join your faculty and fellow delegates at the end of Day One for a Drinks Reception.
|Employing winning strategies and strategic thinking in the pharma Industry|
|Building high performance teams with enhanced leadership skills|
|Improving business, commercial and financial skills to maximise returns on investment|
|Exploring competitive marketing strategies to develop the best margins, profits and revenues|
|Controlling and managing complex commercial relationships to optimise results|
The aim of this programme is to be practical and hands-on rather than academic. Pharma cases will be drawn directly from the industry experience of the faculty. These will include a set of pharma accounts and will also work on some of your individual issues. The course will give you an integrated toolkit which you will be able to use to take all your future management activity to a higher level.
The learning process consists of: